Get Your Free Consultation With Jeff Martin, Our Senior Partner.

Nua adj. \nüa (Irish Gaelic for new) : having recently come into existence;

Vista n. \ˈvis-tə\ : an extensive mental view

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(612) 405-4407

We’re a third-generation consulting firm founded in 1947.

We offer local and national consulting services.

Saint Paul | Los Angeles

©1947-2026 NuaVista Consulting LLC | All Rights Reserved | (612) 405-4407

350 Saint Peter Street, Ste 705, Saint Paul, MN 55102

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JEFF MARTIN

  • Sales are up… so why does cash still feel tight?
  • Why can't I stay on top of my books?
  • What's actually making us money?
  • Why do I feel trapped by the business I built?

Through practical business consulting, bookkeeping, and Fractional CFO support, we help business owners reclaim their time, reduce stress, make better decisions, and enjoy life outside of work again.

Since 1947, We've Helped Business Owners Sleep Better.

Free, No Obligation Consultation

Jake M.

Through practical business consulting, bookkeeping, and Fractional CFO support, we help business owners reclaim their time, reduce stress, make better decisions, and enjoy life outside of work again.

Questions that keep

business owners

up at 3 am ...

BUSINESS CONSULTING & GROWTH SUPPORT

Practical guidance for smarter growth.

  ✔ Identify opportunities to reduce costs

  ✔ Improve operational efficiency

  ✔ Make smarter business decisions

CLEAN BOOKS & FINANCIAL ORGANIZATION

Clear numbers that support better decisions.

  ✔ Accurate monthly bookkeeping

  ✔ Clear financial reporting

  ✔ Better visibility into cash flow

FRACTIONAL CFO SERVICES FRACTIONAL CFO SERVICES 

High-level guidance without full-time overhead.

  ✔ Cash flow forecasting & planning

  ✔ Financial projections & growth modeling

  ✔ Strategic financial guidance

All Based On Practical ROI-Driven KPI Improvements Using Tools & Experience.

Most entrepreneurs think bookkeeping is just for taxes.

It’s not.

It’s your dashboard.

It’s how you know if you’re winning - or heading for a crash.

We make sure your dashboard tells you the truth. Every month. Every quarter. Every year.

Real Businesses. Real Results.

  • Improved cash flow by 40% for a business struggling to cover expenses.
  • Cleaned up years of disorganized books so a business could finally and successfully apply for financing.
  • Helped a family business create a succession plan and grow revenue by 50% over 2 years.
  • Streamlined inventory management, cutting holding costs by 15% and improving cash flow.
  • Uncovered $75,000 in tax overpayments through QuickBooks cleanup and reconciliation.

FRACTIONAL CFO SERVICES 

High-level guidance without full-time overhead.

  ✔ Cash flow forecasting & planning

  ✔ Financial projections & growth modeling

  ✔ Strategic financial guidance

In property management, efficiency can mean the difference between profit and loss. Jeff helped us streamline operations, track key KPIs, and better understand the numbers driving our business. The result was stronger profits and happier customers."

Dr. Brian A.

I used to make business decisions based mostly on gut instinct. Jeff organized our financials in a way that finally made the numbers useful. Now I can clearly see where to invest in the practice, improve cash flow, and plan ahead to better serve our patients."

Nick H.

The Process.

Simple. Transparent. Low Pressure.

1. FREE CONSULTATION

  • A short conversation about your business, challenges, and goals - at no cost to you.

2. REVIEW YOUR FINANCIALS

  • If it makes sense to move forward, we’ll review your numbers and identify opportunities most business owners miss.

3. CLEAR RECOMMENDATIONS

  • You’ll receive practical guidance focused on improving clarity, cash flow, efficiency, and decision-making.

4. MONTH-TO-MONTH SUPPORT

  • No long-term contracts. We believe in earning your business every month through measurable value and ongoing guidance.

Q&A

What is a Fractional CFO?

A Fractional CFO is a senior financial expert who works with your business part-time — giving you the strategic insight of a Chief Financial Officer without the full-time salary. It’s ideal for growing businesses that need higher-level financial guidance but aren’t ready for a full-time hire.

How does the free consultation work?

It’s a straightforward conversation — no sales pitch and no pressure. We’ll learn about your business, your goals, and your current financial situation, then give you an honest assessment of whether and how we may be able to help. If we’re not the right fit, we’ll tell you.

Is there a contract or long-term commitment?

No long-term contracts. Our services are month-to-month because we believe we should earn your business every month. If we’re not delivering value, you should be free to walk away.

Do I need help if my business is already doing well?

Often, yes. Growing businesses usually face the biggest financial complexity. Many clients come to us because they know they could be more profitable, more organized, or make better decisions with clearer financial visibility.

Do you work with startups or early-stage businesses?

Sometimes. It depends on the situation and whether we believe we can genuinely make a meaningful impact. We’ll give you an honest answer during the consultation.

Do you use QuickBooks?

Yes. We provide QuickBooks support including setup, cleanup, organization, and ongoing management. Whenever possible, we work within the systems you already use to keep transitions simple and efficient.

Free, No Obligation Consultation

Jeff quickly learned our manufacturing business and helped us understand our true costs, improve cash flow, and make smarter decisions during a major leadership transition. His insight helped us cut costs, strengthen operations, and return to profitability."

Nick H.

Nick H.

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Fractional CFO • Bookkeeping • Business Consulting

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